COURSE DESCRIPTION
Digital Marketing focuses around the digital and technological aspects of “How To” utilize and master common digital tools to dominate in your farming area. By breaking down each and every step that an agent will need in order to promote themselves and reach as many potential clients as possible by using techniques and action items in the digital space that will ensure top of the mind awareness. The Digital Marketing training is designed to encourage even a first time user on the digital platform to not only try out social media and the digital space but to perfect it, with tips, guides, and overall research that is proven to work when promoting yourself and your brand.
CERTIFICATION
This training consist of 5 individual segments that make up Digital marketing , Brand Awareness and Top Of The Mind Awareness. Facebook, WhatsApp, Revolution, Lightstone and Everlytic training will be introduced from an entry level how to. Once the Agent has completed the training they will be required to complete a short Digital marketing Quiz that will allow them to receive their “Digital Marketing” certificate..
LEARNING OUTCOMES
- Over 19 Videos of step by step introduction and advance Digital Training
- Productive and maximized tips and guides
- Learn how to Create adverts on Facebook
- Learn how to boost your post
- Learn how to reach more clients than ever before on a digital platform
- Learn how to use Target market analysis to your advantage
- Learn how to share directly from the Century 21 website and to boost your listings
- Create Show house and other video content within 2 minutes
- Canvas from the comfort of your own home
- Create an accurate CMA with products such as Lightstone
- Learn everything you need to know about your farming area from your computer or laptop
- Create WhatsApp groups and update your clients with relevant information in their area
- Utilise Revolution to its full capacity by sharing beautiful professional templates from a click of a button
- Create and build contacts
- Dominate your farming area with a fraction of the cost
*Please take note that this is the previous Century 21 Digital Marketing Training, we changed the name because we felt that the name was misleading. This training is more about the digital marketing systems that you can use to benefit your business. Please see new content added on Digital Marketing on the Century 21 National Training Website. (Certificates and C21NTA tracking sheets will still refer to Century 21 Digital Marketing Training, to avoid confusion for the time being.)
Course Features
- Lectures 20
- Quizzes 0
- Duration 4 hours
- Language English
- Students 463
- Assessments Yes
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Module 1 - Introduction to Digital Marketing
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Module 2 - Facebook
- Welcome To FaceBook
- How to register and create a Facebook account – How to create a Business Page
- How to build content on your Century 21 Business Page – How to share Listings directly from the Century 21 website
- How to build content on your Century 21 Business Page – Building more relevant content in your farming area
- How to create a Show House event and “Special Offers” on Facebook
- How to upload photos and create beautiful video slideshows on Facebook
- How to Boost Posts and use Ad Manager Part 1
- How to boost posts and use Ad Manager Part 2
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Module 3 - WhatsApp
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Module 4 - LightStone
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Module 5 - Revolution
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Module 6 - Everlytic
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Digital Marketing Quiz & Certification
2 Comments
Hi Eva
I have just completed section 2.7, 2.8 and 3.1 of Digital marketing but when I go back in it does not show as completed.
Please check and let me know.
Regards
Ross Mackenzie
Hi Ross, there is a tab on the bottom of the video that you click on to say mark as completed. If you need any more assistance please email training@century21.co.za