Digital Marketing Series – Expert Opinions

Nicolene is the Training Director for Century 21 South Africa. The world’s Largest Real Estate Organisation. Her responsibilities include re-writing and localising current Century 21 manuals and courses as well as writing and creating new courses and manuals for Property Professionals, training, motivational speaking, setting up and running the Century 21 South Africa National Training Academy. She recently developed and launched the Century 21 National Training Academy Training Website which allow agents to train anywhere anytime.
Nicolene is a Qualified Real Estate Professional and has acquired her NQF 4 in Real Estate, PDE 4 and completed her NQF 5 in Business Real Estate Management. She has been in Real Estate since 2008.
Nicolene went on to join the Institute of Estate Agents of South Africa (IEASA) Free State & Northern Cape, first as a member then director, quickly moved to Vice-president and then became Chairman in 2012 as well as an Alternative on the IEASA National Board. When she moved to Johannesburg she joined IEASA Gauteng Central Region and is currently sitting on their board as the Training Director.
IEASA is a voluntary group that keeps members and agents up to date with relevant changes within the industry. At IEASA Free State & Northern Cape her responsibilities were to host functions and MC them; she had to give presentations and training, organise social and training events. Currently at IEASA JHB Central Region her duties as Training Director is to schedule, host and facilitate training.
Nicolene’s passion is all about increasing productivity, whether it is by using technology or doing it old school. She specialises in Real Estate, Sales, Personal Development, Productivity and Social Media. She truly runs the extra mile, the proof is not only in her training programmes and agent performance statistics but also in her own innovating initiatives and ideas. She is passionate about the industry and is an active member of transformation.